Compulsive buying in China: Measurement, prevalence, and online drivers
Abstract
This research establishes the validity and reliability of the Richmond Compulsive Buying Scale in the Chinese consumer market. Using two different Chinese samples, the scale is able to identify compulsive buyers in China. The prevalence of compulsive buyers in China is found to be 10.4% in a student sample and 29.1% in a general population. In addition to identifying compulsive buyers, six compulsive buyers' motivations to buy online are...
Paper Details
Title
Compulsive buying in China: Measurement, prevalence, and online drivers
Published Date
Oct 1, 2018
Journal
Volume
91
Pages
28 - 39
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