Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Volume: 47, Issue: 1, Pages: 37 - 55
Published: Jan 1, 2019
Abstract
Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially important atmospheric elements given their ubi...
Paper Details
Title
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Published Date
Jan 1, 2019
Volume
47
Issue
1
Pages
37 - 55
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