The Use of Impression Management Strategies to Manage Stock Market Reactions to IT Failures
Volume: 19, Issue: 4, Pages: 333 - 357
Published: Apr 1, 2018
Abstract
In this work we show how organizational impression management strategies can influence stock market reactions to information technology (IT) failures. We combine the resource-based view of the firm with organizational impression management strategies to analyze what strategies work with different types and causes of IT failures. We perform an event study on a sample of 214 IT failures over eight years and find that a firm’s choice of...
Paper Details
Title
The Use of Impression Management Strategies to Manage Stock Market Reactions to IT Failures
Published Date
Apr 1, 2018
Volume
19
Issue
4
Pages
333 - 357
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