Clothes, condoms, and customer satisfaction: The effect of employee mere presence on customer satisfaction depends on the shopping situation

Few studies have examined how customers respond to the mere presence of others in the shopping environment, and only one article (Söderlund, ) has investigated the unique impact that employee presence has on key customer outcomes. Söderlund ( ) found that customers entering a store with an employee present (vs. absent) reported significantly higher levels of customer satisfaction, with their increased levels of pleasurable feelings mediating...