Influencing health decision-making: A study of colour and message framing.
Abstract
Objective: Previous research has provided evidence that colour associations and frame can influence behavioural intentions to engage in vaccination behaviours. In this study, the extension of...
Paper Details
Title
Influencing health decision-making: A study of colour and message framing.
Published Date
Apr 18, 2018
Journal
Volume
33
Issue
7
Pages
941 - 954
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Notes
History