Original paper
Market segmentation of consumers based on their actual sustainability and health-related purchases
Abstract
Previous research on sustainability and health-related product labels has sought to develop segmentation frameworks based on consumers' self-reports. However, consumers are likely to overstate the effect that these labels have on their purchasing behavior. Moreover, existing consumer segmentation frameworks do not distinguish among product labels based on whether they offer public benefits (e.g., environmental benefits, animal welfare, social...
Paper Details
Title
Market segmentation of consumers based on their actual sustainability and health-related purchases
Published Date
Aug 1, 2018
Volume
192
Pages
270 - 280
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Notes
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