doi.org/10.1016/j.jbusres.2018.04.010

Other

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

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,

..., Baobao Dong

Journal of Business Research10.50

Volume: 93, Pages: 79 - 89

Published: May 9, 2018

Paper Fields

Paper Details

Title

Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China

DOI

doi.org/10.1016/j.jbusres.2018.04.010

Published Date

May 9, 2018

Journal

Journal of Business Research

Volume

93

Pages

79 - 89

Notes

History