The role of store image, perceived quality, trust and perceived value in predicting consumers’ purchase intentions towards organic private label food

The trend of introducing organic private label (OPL) products aim to attract health-conscious, environmentally concerned consumers and create store loyalty. Within this context, this present study sheds insights on how store image (SI), perceived quality (PQ), trust in OPL, and perceived value (PV) influence consumers’ purchase intentions (PI) towards OPL food products. Empirical data were collected from consumers with self-administered...