Exploring restorative potential of biophilic servicescapes

Volume: 32, Issue: 4, Pages: 414 - 429
Published: Apr 10, 2018
Abstract
The purpose of this study is to explore the relationship between the biophilic stimuli present in the servicescape and restorative effects on psychological states among consumers. The research also examines moderating role of service contexts in this relationship.,This empirical study applied a laboratory-like experimental design with one-shot treatment. About 566 usable responses were collected using six photographic images – three were...
Paper Details
Title
Exploring restorative potential of biophilic servicescapes
Published Date
Apr 10, 2018
Volume
32
Issue
4
Pages
414 - 429
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