Linking concepts of playfulness and well-being at work in retail sector

Published on Jul 1, 2018in Journal of Retailing and Consumer Services
· DOI :10.1016/J.JRETCONSER.2018.03.013
Sari Alatalo3
Estimated H-index: 3
(Oulu University of Applied Sciences),
Eeva-Liisa Oikarinen7
Estimated H-index: 7
(University of Oulu)
+ 5 AuthorsTaina Vuorela2
Estimated H-index: 2
(Oulu University of Applied Sciences)
This conceptual article discusses the roles of playfulness and well-being at work in the retail sector with a specific emphasis on service encounters. The aim is to create a new conceptual framework to enhance research on how the element of playfulness can be part of an employee's working environment in the retail sector, and to discuss how playfulness could enhance employee's well-being at work. The framework identifies various interactive relationships characteristic to the retail environment. Furthermore, the application of playfulness in these relationships is discussed from the viewpoint of well-being at work. The framework provides a solid basis for further research to produce results with practical implications.
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