Completion task to uncover consumer's perception: a case study using distinct types of hen's eggs
Abstract
The choice and consumption of eggs are made considering a consumers’ multidimensional perception, and their understanding becomes essential to the production targeting and the products’ success in the market. In this context, this work aimed to verify the consumers’ perception about the distinct types of hens’ eggs, using a projective technique of completion task combined with presentation of images. A hundred consumers (n = 100) evaluated the...
Paper Details
Title
Completion task to uncover consumer's perception: a case study using distinct types of hen's eggs
Published Date
Jul 1, 2018
Journal
Volume
97
Issue
7
Pages
2591 - 2599
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