Influence of Personality on Impulsive Buying Behavior Among Indonesian Young Consumers

Personality is inner psychological characteristics that reflect how a consumer reacts to the environment especially in buying behaviour. The objective of this research is to examine the influence of five personality traits, called the big five personality traits that consist of extraversion, agreeableness, conscientiousness, emotional stability, and openness to experiences on impulsive buying behaviour. Using the purposive sampling method,...