Interpretive structural modelling for e-impulse buying: an Indian study

Volume: 9, Issue: 3, Pages: 288 - 306
Published: Jun 30, 2018
Abstract
E-tailing in India, today has become a widespread activity due to the rising cashless era. It is reported that apart from numbers of planned online purchases, several online shoppers are indulged in impulse buying too. This paper aims to identify the relevant factors that stimulate e-impulse buying and analyse their interaction by using interpretive structural modelling (ISM). For this, factors have been identified by extensive review of...
Paper Details
Title
Interpretive structural modelling for e-impulse buying: an Indian study
Published Date
Jun 30, 2018
Volume
9
Issue
3
Pages
288 - 306
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