The Mere Urgency Effect

Published: Feb 9, 2018
Abstract
In everyday life, people are often faced with choices between tasks of varying levels of urgency and importance. How do people choose? Normatively speaking, people may choose to perform urgent tasks with short completion windows, instead of important tasks with larger outcomes, because important tasks are more difficult and further away from goal completion, urgent tasks involve more immediate and certain payoffs, or people want to finish the...
Paper Details
Title
The Mere Urgency Effect
Published Date
Feb 9, 2018
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