Determinants of Downtown Image and Retail Patronage: A Case of Fargo, North Dakota
Abstract
We sought to identify determinants of downtown image and retail patronage, which contribute to tourism development in small and mid-sized communities. The purpose of our research was twofold: (a) to understand how visitors perceive the business mix, safety, and atmosphere of the Fargo, North Dakota, downtown and (b) to identify what factors influence their perceptions of the downtown and patronage of the downtown retail businesses. A total of...
Paper Details
Title
Determinants of Downtown Image and Retail Patronage: A Case of Fargo, North Dakota
Published Date
Apr 1, 2017
Journal
Volume
55
Issue
2
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