doi.org/10.1016/j.chb.2018.02.031
Other

Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram

Joe Phua
25
,
Jhih-Syuan Lin
14
,
Dongjae Lim
7
Computers in Human Behavior8.90
Volume: 84, Pages: 93 - 102
Published: Feb 20, 2018
Paper Fields
Paper Details
Title
Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram
DOI
doi.org/10.1016/j.chb.2018.02.031
Published Date
Feb 20, 2018
Journal
Computers in Human Behavior
Volume
84
Pages
93 - 102
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