WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING?

Volume: 26, Issue: 1-2, Pages: 181 - 195
Published: Mar 2, 2018
Abstract
The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber shilling (users writing false reviews,...
Paper Details
Title
WHAT MOTIVATES CONSUMERS TO PARTAKE IN CYBER SHILLING?
Published Date
Mar 2, 2018
Volume
26
Issue
1-2
Pages
181 - 195
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