What Will Trigger a Non-buyer to Become a Buyer in China’s Luxury Goods Market? Cultural and Demographic Influences
Abstract
The purpose of this study is to identify what triggers Chinese consumers to become a luxury goods buyer from a non-buyer. The objectives of this study are: (1) to compare Chinese luxury goods buyers and non-buyers by examining their key differences; (2) to identify potential cultural and demographic determinants of Chinese consumers’ final purchase of luxury goods; and (3) to explore the effective strategies of how to trigger more consumers to...
Paper Details
Title
What Will Trigger a Non-buyer to Become a Buyer in China’s Luxury Goods Market? Cultural and Demographic Influences
Published Date
Jan 1, 2018
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