A comparative study of corporate user-generated media behavior: Cross-cultural B2B context

Because blogging is become more prevalent in both personal and professional contexts, many companies obtain useful information from user-generated media (e.g., blogs). Due to the significant growth of this phenomenon, businesses in developed (e.g., United States) and developing countries (e.g., Kuwait) have become more engaged in the blogging behavior of their employees. The main objectives of this study are: (1) to lay the groundwork for...