Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject
Abstract
Prior consumer research has investigated the consumer behavior, identity work, and sources of ethnic group conflict among various immigrants and indigenes. However, by continuing to focus on consumers’ lived experiences, researchers lack theoretical clarity on the institutional shaping of these individuals as ethnic consumers, which has important implications for sustaining neocolonial power imbalances between colonized (immigrant-sending) and...
Paper Details
Title
Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject
Published Date
Mar 14, 2018
Journal
Volume
45
Issue
3
Pages
553 - 570
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