ADVANCING OUR UNDERSTANDING OF THE THEORY AND PRACTICE OF SOCIAL MEDIA MARKETING: INTRODUCTION TO THE SPECIAL ISSUE
Volume: 26, Issue: 1-2, Pages: 1 - 3
Published: Mar 2, 2018
Abstract
Marketers utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. Thus, social media marketing is the utilization of social media technologies,...
Paper Details
Title
ADVANCING OUR UNDERSTANDING OF THE THEORY AND PRACTICE OF SOCIAL MEDIA MARKETING: INTRODUCTION TO THE SPECIAL ISSUE
Published Date
Mar 2, 2018
Volume
26
Issue
1-2
Pages
1 - 3
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