Incorporation of health consciousness into the technology readiness and acceptance model to predict app download and usage intentions

Purpose The purpose of this paper is to extend the technology readiness and acceptance model (TRAM) to consider an individual’s health consciousness (HC), thereby improving the capability of the model to predict an individual’s attitude toward and intention to download and use dietary and fitness apps. Design/methodology/approach A total of 994 participants completed a self-reported online questionnaire. Structural equation modeling and χ 2...