Value logics for service innovation: practice-driven implications for service-dominant logic
Abstract
Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation is still limited albeit expanding. This study provides insights beyond existing discussions on product and service dimensions using the theoretical lens of the value logic perspective. More specifically, the purpose of this...
Paper Details
Title
Value logics for service innovation: practice-driven implications for service-dominant logic
Published Date
Jan 19, 2018
Journal
Volume
12
Issue
3
Pages
457 - 481
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