Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement
Abstract
While employee engagement has been primarily explored within the business, human resources and management disciplines, public relations research has more recently taken an interest in furthering its understanding and acknowledging how public relations can serve an organization’s internal communication as a foundational component of the field. The purpose of this study is to demonstrate how public relations can serve an organization’s internal...
Paper Details
Title
Public relations and zones of engagement: Employees’ lived experiences and the fundamental nature of employee engagement
Published Date
Mar 1, 2018
Journal
Volume
44
Issue
1
Pages
142 - 155
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Notes
History