Can Facebook help you become mayor? Case study: Bacãu, 2016
Volume: 7, Issue: 4, Pages: 84 - 92
Published: Apr 12, 2017
Abstract
Cleverly used in political communication, Facebook helps candidates to raise their visibility, to directly communicate with the citizens and involve them in creating virtual communities and content in order to virally promote political messages. In our study we briefly present the way in which Facebook was used, timidly at first, in the election campaign of Bacau from 2012 and 2016. The importance of the social media during the local elections...
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