Re-imagining the marketplace: addressing race in academic marketing research
Volume: 22, Issue: 1, Pages: 91 - 100
Published: Dec 29, 2017
Abstract
Race is a marketplace icon. How so? By holding true to an icon’s defining characteristics: high visibility, divisiveness, and uncritical devotion. In this brief musing, we describe how despite its centrality to market activities, race is uncritically addressed in academic marketing research. We next introduce the Race in the Marketplace (RIM) Research Network, a newly-formed interdisciplinary collective of scholars and scholar-activists that...
Paper Details
Title
Re-imagining the marketplace: addressing race in academic marketing research
Published Date
Dec 29, 2017
Volume
22
Issue
1
Pages
91 - 100
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