O2O Trend and Future : Focused on Difference from Each Case

Volume: 3, Issue: 4, Pages: 42 - 60
Published: Jan 1, 2017
Abstract
Getting online market is growing in leaps and bounds, the O2O service market will further expand in the future. O2O services are very similar to open market services and they are one of the most successful Internet business models. Moreover, O2O commerce usually handles not only products, but also services. Nowadays companies tend to pursue O2O marketing because it permits smarter consumption for consumers as well as successful promotion for...
Paper Details
Title
O2O Trend and Future : Focused on Difference from Each Case
Published Date
Jan 1, 2017
Volume
3
Issue
4
Pages
42 - 60
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