A comparative analysis of electronic service quality in the online open market and social commerce: the case of Korean young adults
Abstract
Past research has revealed that the social commerce market has become both a new opportunity and a threat for companies. However, these studies analyzed the correlation for just one business model and provided inconclusive suggestions. We contribute to fill this gap in the electronic service quality literature by comparing two distinct electronic commerce models: the online open market and social commerce. Using the Kano model and analytic...
Paper Details
Title
A comparative analysis of electronic service quality in the online open market and social commerce: the case of Korean young adults
Published Date
Dec 8, 2017
Journal
Volume
12
Issue
2
Pages
403 - 433
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