The Cross-Modal Effects of Colour in Food Advertising: An Abstract

Abstract
In 2015 global expenditure on food items was expected to exceed $US7 trillion (IFC, 2014). As such, every day around the world, consumers make a large number of decisions about food choices. In many of these decisions, the visual appearance of the food, in particular the product colour, will be the primary choice determinant. This is because the colour of a food product presents the consumer with critical information related to edibility, as...
Paper Details
Title
The Cross-Modal Effects of Colour in Food Advertising: An Abstract
Published Date
Dec 6, 2017
Pages
683 - 684
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