Original paper

Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective

Volume: 21, Issue: 5, Pages: 1031 - 1043
Published: Dec 1, 2017
Abstract
Over the last decade, bank industry has made a significant investment on mobile banking (MB) as an innovative tool with an expectation that MB services increase customer satisfaction. While the focus has been increasingly on MB adoption, banking research shows more value is generated with frequent and continued usage of MB services, an area that has been given little attention. This study integrates privacy and personalization into TAM...
Paper Details
Title
Privacy and Personalization in Continued Usage Intention of Mobile Banking: An Integrative Perspective
Published Date
Dec 1, 2017
Volume
21
Issue
5
Pages
1031 - 1043
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