From bricks-and-mortar to bricks-and-clicks

Volume: 48, Issue: 4, Pages: 415 - 438
Published: Jan 22, 2018
Abstract
Purpose The advent of grocery sales through online channels necessitates that bricks-and-mortar retailers redefine their logistics networks if they want to compete online. Because the general understanding of such bricks-and-clicks logistics systems for grocery is still limited, the purpose of this paper is to analyze the internal logistics networks used to serve customers across channels by means of an exploratory study with retailers from...
Paper Details
Title
From bricks-and-mortar to bricks-and-clicks
Published Date
Jan 22, 2018
Volume
48
Issue
4
Pages
415 - 438
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