Toward Understanding the Dark Side Effects of Process Control in Franchising: An Abstract
Pages: 285 - 286
Published: Jun 27, 2017
Abstract
The successful operation of a firm’s franchised channels requires that all franchisees in the system present a uniform product image and refrain from damaging the brand. Process control – franchisor control over franchisee activities, procedures, and behaviors – is one way in which franchisors can ensure that franchisees protect and enhance the brand. A recent meta-analysis revealed that process control can have dark side effects (i.e., a...
Paper Details
Title
Toward Understanding the Dark Side Effects of Process Control in Franchising: An Abstract
Published Date
Jun 27, 2017
Pages
285 - 286
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