Impulse Buying: A Consumer Trait Prospective in Context of Central India

Volume: 19, Issue: 2, Pages: 477 - 493
Published: Nov 23, 2017
Abstract
Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to buy something immediately. The main objective of this study is to figure out the relationship between consumer trait and impulse buying. The studied constructs were refined and validated by exploratory factor analysis and confirmatory factor analysis. Using SmartPLS 2.0 statistical software, responses from 267 consumers of central India in the proposed...
Paper Details
Title
Impulse Buying: A Consumer Trait Prospective in Context of Central India
Published Date
Nov 23, 2017
Volume
19
Issue
2
Pages
477 - 493
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