The impact of digital word-of-mouth communication on consumer decision making processes: with special reference to fashion apparel industry
Pages: 176 - 198
Published: Jan 1, 2018
Abstract
No abstract.
Paper Details
Title
The impact of digital word-of-mouth communication on consumer decision making processes: with special reference to fashion apparel industry
Published Date
Jan 1, 2018
Pages
176 - 198
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History