The Mediation Roles of Purchase intention and brand trust in Relationship between social marketing activities and brand loyalty

The rise of social media significantly challenges the way of firms managing about introducing their brands. The literature on social media marketing activities (SMMA) has promoted specially in the field of luxury marketing. Building on the basic of web 2.0 social media applications have simplified and facilitated extraordinary growth in customer interaction in modern times. The objective of this study is to examine the role of affecting factors...