Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Volume: 55, Issue: 2, Pages: 265 - 276
Published: Apr 1, 2018
Abstract
The authors tested whether image-based information is more effective than text in changing implicit attitudes from positive to negative, even when both forms similarly change explicit attitudes. They studied corrective information (i.e., warnings about misleading advertising and product recall notices) because it is a common, important effort to change consumer attitudes. Corrective information in the form of pictures or imagery-evoking text, as...
Paper Details
Title
Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective
Published Date
Apr 1, 2018
Volume
55
Issue
2
Pages
265 - 276
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