An exploratory study of online review management in hospitality services

Volume: 28, Issue: 1, Pages: 79 - 98
Published: Oct 24, 2017
Abstract
Purpose More and more customers refer to online reviews before making any purchasing decisions thanks to the increasing popularity of social media and online shopping. This phenomenon has caught the attention of business managers who are increasingly aware that online reviews provide great opportunities to connect with current and potential customers. However, both practices and research on online review management from the businesses’...
Paper Details
Title
An exploratory study of online review management in hospitality services
Published Date
Oct 24, 2017
Volume
28
Issue
1
Pages
79 - 98
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