The value of empirical generalizations in marketing
Volume: 46, Issue: 1, Pages: 6 - 8
Published: Oct 25, 2017
Abstract
No abstract.
Paper Details
Title
The value of empirical generalizations in marketing
Published Date
Oct 25, 2017
Volume
46
Issue
1
Pages
6 - 8
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History