Investigating the construct validity of quality measures influencing online shopping in a South African context
Abstract
Online shopping has become popular over the years and is a widely used way to purchase goods and services. For online retailers to succeed, it is important that they have a quality website to attract and retain customers. The aim of this study was to investigate the construct validity of three respective measurement instruments related to website quality factors, namely; system, information and service quality factors, which may influence...
Paper Details
Title
Investigating the construct validity of quality measures influencing online shopping in a South African context
Published Date
Sep 1, 2017
Journal
Volume
12
Issue
3
Pages
376 - 401
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