Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice

Volume: 44, Issue: 6, Pages: 1358 - 1378
Published: Oct 16, 2017
Abstract
Sensorimotor experiences of going against the flow can affect the choices consumers make. Eight experiments show that consumers who experience the sensation of going against the flow pick alternatives that are normatively not preferred (experiments 1a and 1b). These effects are evident only when the sensations are dynamic and self-experienced (experiments 2a and 2b), subjective feelings are elicited (experiments 4a and 4b), and no other...
Paper Details
Title
Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice
Published Date
Oct 16, 2017
Volume
44
Issue
6
Pages
1358 - 1378
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