Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea
Abstract
This study examines Northeast Asian consumer cultural dimensions and their differences by using Hong Kong, Japanese, and Korean college students as initial data points. While the cultural...
Paper Details
Title
Cultural Differences among Young Adult Consumers in Hong Kong, Japan, and Korea
Published Date
Jan 1, 2018
Journal
Volume
31
Issue
1
Pages
18 - 30
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Notes
History