Digital Goods Are Valued Less Than Physical Goods

Volume: 44, Issue: 6, Pages: 1343 - 1357
Published: Apr 1, 2018
Abstract
Digital goods are, in many cases, substantive innovations relative to their physical counterparts. Yet, in five experiments, people ascribed less value to digital than to physical versions of the same good. Research participants paid more for, were willing to pay more for, and were more likely to purchase physical goods than equivalent digital goods, including souvenir photographs, books (fiction and nonfiction), and films. Participants valued...
Paper Details
Title
Digital Goods Are Valued Less Than Physical Goods
Published Date
Apr 1, 2018
Volume
44
Issue
6
Pages
1343 - 1357
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