Debates and assumptions about motion picture performance: a meta-analysis

Volume: 46, Issue: 2, Pages: 273 - 299
Published: Jan 10, 2018
Abstract
Across the many studies of motion picture box office success, unresolved debates and untested assumptions about the contributing factors persist. Using an accessibility–diagnosticity framework and a meta-analysis of 634 effect sizes from 150 studies, the current article seeks to clarify the relationships of star brand equity and product reviews (from consumers and critics) with box office success. The popularity of stars (market and media...
Paper Details
Title
Debates and assumptions about motion picture performance: a meta-analysis
Published Date
Jan 10, 2018
Volume
46
Issue
2
Pages
273 - 299
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