Process of Impulse Buying: A Qualitative Exploration
Abstract
While emerging markets like India present a highly conducive environment for impulse buying behaviour, they also represent a conundrum due to their cultural and contextual distinctiveness from Western/developed markets. Most existing research in the domain in these markets aims to either (dis)affirm the causal relationships identified in the Western markets or validate the frameworks developed there. This article is an exploratory study that...
Paper Details
Title
Process of Impulse Buying: A Qualitative Exploration
Published Date
Sep 25, 2017
Journal
Volume
19
Issue
1
Pages
131 - 146
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History