Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences
Abstract
This study examines an “evaluation nudge” in which consumers' preferences for tourism products are dependent on whether the online information about alternative products is presented jointly (joint evaluation mode) or separately (separate evaluation mode). Utilizing two studies, relationship between evaluation mode and information processing is examined first. Afterwards, the relationship between preferences and decision-making in the context of...
Paper Details
Title
Evaluation nudge: Effect of evaluation mode of online customer reviews on consumers’ preferences
Published Date
Apr 1, 2018
Journal
Volume
65
Pages
29 - 40
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