Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
Volume: 33, Issue: 11-12, Pages: 873 - 877
Published: Jul 24, 2017
Abstract
Both marketing and consumer behaviour regularly draw from social science disciplines including psychology, sociology, geography, economics and anthropology amongst many others. This...
Paper Details
Title
Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research
Published Date
Jul 24, 2017
Volume
33
Issue
11-12
Pages
873 - 877
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