Prosocial Spending and Subjective Well-Being: The Recipient Perspective

Previous research has demonstrated that people are happier after spending money on others (prosocial spending) rather than spending on themselves (personal spending). This relationship between prosocial spending and well-being has been proved to be reliable across countries and ages. However, the happiness of recipients has been frequently ignored in past prosocial behavior studies, and only a few studies have explored the effect of givers’...