Powered by public relations? Mutual perceptions of PR practitioners’ bases of power over journalism:

Volume: 21, Issue: 10, Pages: 1573 - 1589
Published: Oct 1, 2020
Abstract
Public relations practitioners depend on journalists to report information, and journalists count on public relations practitioners to provide information. This mutual dependence gives the two parties a degree of power over each other that can be wielded if certain resources are available. However, there are many unanswered questions about how public relations exerts power over journalists and how these influence attempts may affect news...
Paper Details
Title
Powered by public relations? Mutual perceptions of PR practitioners’ bases of power over journalism:
Published Date
Oct 1, 2020
Volume
21
Issue
10
Pages
1573 - 1589
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