Analysis of factors influencing adaptive selling behavior in retail
Abstract
Cilj ovog rada je identificirati cimbenike koji imaju utjecaj na adaptivno prodajno ponasanje i uspjesnost poslovanja u maloprodaji. Analizirani su cimbenici vezani uz prodajno osoblje (prodajno iskustvo, prodajne vjestine, zadovoljstvo poslom i placom, posvecenost poduzecu) i cimbenici na razini poduzeca (osnaživanje i kontrola ponasanja). Primarni podaci prikupljeni su putem anketnog upitnika koji su popunjavali menadžeri i zaposleni u...
Paper Details
Title
Analysis of factors influencing adaptive selling behavior in retail
Published Date
Jan 1, 2013
Volume
11
Issue
1
Pages
49
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