Are You Using the Right Mobile Advertising Metrics?
Abstract
When digital advertising spending surpassed television advertising spending in 2016, it offered a clue to what the future held in mobile. In 2016, mobile advertising spending drove 50 percent of digital advertising dollars.[1][1] The news would be even more compelling if brands were confident...
Paper Details
Title
Are You Using the Right Mobile Advertising Metrics?
Published Date
Sep 1, 2017
Volume
57
Issue
3
Pages
245 - 249
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